Studio Adam

Adam Caouette - Designer

I am a professional designer with years of experience creating design solutions for both web and print.

I believe in providing online customers positive user experiences. My goal is to deliver clients' brand messages with useful and rewarding user-centered design, resulting in... read more about Adam customer loyalty over time.

Experience

In addition to screen-based work, I also have created clean and effective print designs for catalogs, brochures, and advertisements to clients' satisfaction while meeting goals and budgets.

Technical Skills

Finally, I have proven myself to be an effective project manager, responsible for successfully leading teams to meet project deadlines on repeated occasions.

If you need help arriving at the best combination of message and design to maximize response without sacrificing usability or common sense, contact me—I'm up for the challenge!

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Portfolio

View some of the work I have done as a Designer and Web / Interactive Developer below. Click on a stack of images to flip through them.

THE COLUMBUS D ISPATCH
Web Site

Developed front-end interfaces for multiple sites using HTML, CSS, JSP, Javascript and jQuery.

ACHIEVEMENTS

  • Coded main navigation menu with timed rollover and rollout functionality in jQuery
  • Assisted in migration of several sites to new CMS platform
  • Created style guides and site framework documentation (development standards and structure)

LINK TO LIVE SITE

www.dispatch.com

HIGHLIGHTS FOR CHILDREN
Web Site

Redesigned and maintained Highlights' online brand vehicle including ecommerce store and subscription support.

ACHIEVEMENTS

  • Redesign of entire site (navigation, layout, graphics) helped increase overall site conversion by 0.9%
  • Coded site using HTML, CSS, Javascript and Drupal
  • Teamed with programmers to create the site back-end as well as search capability
  • Optimized content and META tags for search engines (SEO)

PUZZLEMANIA BOOK CLUB
Web Site

Online promotional and companion site for a revamped Highlights product launch.

ACHIEVEMENTS

  • Designed site (navigation, layout, graphics)
  • Coded site using HTML, CSS, Javascript and Drupal
  • Optimized content and META tags for search engines (SEO)
  • Redesigned and recoded Flash page flipper demo

LINK TO LIVE SITE

www.puzzlemania.com

TEACHING K-8 MAGAZINE
Web Site

Online version of Teaching K-8 magazine, with multiple features and articles

ACHIEVEMENTS

  • Designed entire site (navigation, layout, graphics)
  • Coded site using HTML, CSS, Javascript and Movable Type
  • Teamed with programmers to create the site back-end as well as search capability
  • Optimized content and META tags for search engines (SEO)
  • Assisted content manager with training in HTML and CSS skills

HIGHLIGHTS PARENTS
Web Site

Content site for family resources and articles from Highlights for Children.

ACHIEVEMENTS

  • Designed entire site (navigation, layout, graphics)
  • Coded site using HTML, CSS, and Movable Type
  • Optimized content and META tags for search engines (SEO)

LINK TO LIVE SITE

www.highlightsparents.com

I WAS A HIGHLIGHTS KID
Web Site

Early social media 'blog' site to encourage the public to interact with the Highlights brand.

ACHIEVEMENTS

  • Designed site (navigation, layout, graphics) to evoke nostaglia yet still look current
  • Coded site with XHTML, CSS, Javascript & Movable Type
  • Optimized content and META tags for search engines (SEO)

OLIVER KLEBAN SHOES
Web Site

Online brochure for brick and mortar children's boutique shoe store

ACHIEVEMENTS

  • Designed entire site (navigation, layout, graphics)
  • Coded site using HTML and CSS
  • Provided custom illustration and photography

HIGHLIGHTS FOR CHILDREN
Promotional Emails

Various graphic HTML emails over a 6 year period.

ACHIEVEMENTS

  • Improved average click-through of holiday promotional email by 74% my first year (from single to double digit percentage)
  • Designed email and produced web-optimized graphics
  • Coded email with HTML and CSS to consistently appear the same in Yahoo, Gmail, Lotus Notes, et. al.
  • Tested layout and functionality on multiple email platforms and browsers

HIGHLIGHTS FOR CHILDREN
Banner Ads

Various internet banner ads over a 6 year period.

ACHIEVEMENTS

  • Designed and produced static, animated GIF, and Flash banner ads for varied types of programs and promotions
  • Created branded ads that garned attention despite the increase of "banner blindness" on web pages

THE TIMOTHY FOUNDATION
Brochure

6-panel, 2-color brochure

ACHIEVEMENTS

  • Created a sophisticated yet clean design despite color limitations and no photography
  • Successfully balanced 2 colors to create eye-pleasing duotones

CARROLL MANUFACTURING
Magazine Ad

4-color full page ad for a commercial kitchen equipment manufacturer.

ACHIEVEMENTS

  • Created eye-catching ad concept from headline provided by client
  • Created custom photo/illustration

Wireframe Documents

Examples of various information architecture and schematic documents

ACHIEVEMENTS

  • Organized large-scale site information into easy to understand diagrams
  • Comprehensively planned and documented web functionality
  • Successfully communicated this information to executive stakeholders in person

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